Symposia
Prevention
Melanie D. Hetzel-Riggin, Ph.D. (she/her/hers)
Professor of Psychology
Penn State Erie, The Behrend College
Erie, PA, United States
Coordinated community response teams (CCRT) have become common vehicles for the implementation of a community wide effort to reduce the impact of interpersonal violence (Clark et al., 1997; Hetzel-Riggin, 2020). Stakeholders from community sectors come together to increase victim safety and batterer accountability by improving relationships and linkages between the agencies, educating community members, and implementing new policies and programs (Allen, 2005; Greeson & Campbell, 2013). In their review of CCRs, Shorey and colleagues (2014) noted that there is a paucity of research examining the multiple components of a coordinated community response and how their collective impact affects outcomes.
This case presents how the quality of a CCRT led to the successful development and implementation of PurpleOne. The entire PurpleOne Program includes the (a) four-hour intimate partner violence and bystander intervention training, (b) awareness and social norms marketing campaign that includes digital and print messaging and additional promotion materials, and (c) the development of a SafePlace Network of community-based organizations and the use of the SafePlace finder and referral resource. Preliminary evaluations of the program show that PurpleOne training suggest that the PurpleOne training may provide similar promising outcomes for community level prevention as other evidence-based bystander intervention curricula, such as Bringing in the Bystander (Banyard et al., 2005) and GreenDot (Coker et al., 2015). The social norms campaign demonstrated strong reach and engagement through multiple platforms. A community survey after the role out of the PurpleOne Social Norms Marketing program showed that most community members know what IPV looks like, and two-thirds of respondents knew how to get help from a IPV shelter or law enforcement when they witnessed IPV. The Safe Place Finder currently has 1,493 locations listed; local domestic violence agencies in communities that have implemented Safe Places have seen up to 200% increases in victim calls and a 600% increase in referrals in the first year after implementation. Throughout the presentation, the author will describe how the process of developing and maintaining the CCRT led to successful implementation outcomes, continuous quality improvement, and strong collaborations across the team. Lessons learned, barriers, and future directions will be discussed.